Who are we:
Raptee.HV is a full- stack electric motorcycle startup with a very strong technical moat, founded in 2019 by four engineers from Chennai (Ex Tesla, Wipro), working on bringing a no-compromise upgrade motorcycle to an otherwise scooter- only EV market. Raptee is incubated at CIIC & ARAI.
Role Overview:
Raptee is redefining what electric motorcycles mean to riders. As our Creative Lead, you’ll be the visionary behind our brand storytelling — ensuring every piece of content reflects Raptee’s bold, aspirational identity. You’ll guide the creative team to produce campaigns that inspire, engage, and break myths about EVs.
What you’ll actually do
Lead the creative direction across all content formats (video, social media, campaigns, events).
Develop and execute brand storytelling strategies that position Raptee as a premium, aspirational motorcycle brand.
Collaborate with leadership to translate business goals into creative campaigns that resonate emotionally with audiences.
Mentor and manage designers, editors, and content creators to deliver consistent, high‑impact work.
Ensure brand consistency across platforms while experimenting with innovative formats and narratives.
Analyze engagement metrics and audience insights to refine creative strategies.
Who we’re looking for
3+ years of experience in creative leadership, preferably in automotive, lifestyle, or premium consumer brands.
Strong portfolio showcasing aspirational campaigns and innovative storytelling.
Expertise in visual aesthetics, brand positioning, and audience engagement.
Excellent communication and leadership skills to inspire cross‑functional teams.
Passion for motorcycles, design, and sustainability is highly desirable.
What’s In It for You:
Opportunity to work in a fast-paced and dynamic environment.
Opportunities for professional advancement as the company undergoes expansion.
A culture that fosters collaboration and creativity within the team.
Collaborate closely with seasoned experts in the field.
