Job Title:
Creative & Content Lead
Location:
Hyderabad, Mumbai
Company:
GreenFortune Windows & Doors
About GreenFortune
GreenFortune Windows and Doors India's fastest-growing fenestration brands, transforming living spaces with innovative, design-led window and door solutions. Headquartered in Hyderabad, we've completed 800+ projects through a network of 150+ fabricators across 100+ locations nationwide. Our proprietary and tech-first approach (PartnerGate) has made us a preferred partner for businesses and a trusted brand for customers in the segment. We are in the process of building a strong, modern brand identity and are looking for passionate creatives to join us on this journey.
Backed by $5.55 million in funding from Foundamental, Titan Capital, Incubate Fund India, Partners Fund Japan, Superb Capital, and MamaEarth founder Varun Alagh, we are scaling rapidly.
Role Overview
We are seeking a
Creative & Content Lead
to own the visual identity, storytelling, and content strategy that will strengthen GreenFortune’s position as the most distinct windows & doors brand in India. This role combines brand guardianship, content creation, and creative ownership across paid, owned, and earned channels.
Key Responsibilities
Brand Identity & Guidelines
Ensure the brand’s visual identity and tone is consistently extended across all touchpoints
Act as the custodian of design consistency, tone, and visual language.
Ensure that the brand evolves over time in line with consumer expectation
Organic Social Media
Plan and execute the organic social media content calendar across platforms.
Build a strong brand community and drive engagement through innovative content formats
Prior Experience in building and scaling organic social media presence is a strong plus.
Team Management
Lead, mentor, and manage a team of in-house creatives (designers, copywriters, content producers) and external agencies/freelancers
Ensure high-quality output and cost efficient project delivery across all creative functions
Sales Enablement Assets
Create compelling creative assets for sales: ad creatives, brochures, standees, product catalogues, merchandise, and event collateral
Support the sales team with visually engaging presentations and material
Develop emailers, WhatsApp creatives, and other touchpoints to nurture leads and generate referral from existing customers.
Influencer & Brand Partnerships
Identify, engage, and collaborate with influencers aligned with GreenFortune’s brand ethos. Build a roaster of barter and paid influencers to expand brand reach
Build partnerships with other lifestyle, design, and sustainability brands for co-marketing initiatives
Requirements
5-7 years in creative and content marketing, or brand communications, preferably in home décor, interiors, building material brands. Or if you have managed brands in this category from an agency.
Proven ability to manage and inspire creative teams while maintaining brand integrity.
Strong design sensibility with the ability to brief and work with creative agencies/freelancers.
Hands-on experience in content planning and asset creation.
Track record in building brand presence through social media, especially organic growth.
Ability to look at data and recraft creative strategies to drive desired outcomes
