Drive the adoption of deep creative analytics, metrics and business forecast meetings (BFMs) across the ecosystem.
Lead "Creative Headroom" projects by identifying data-led opportunities for growth. You will use performance data to pinpoint where creative friction is limiting media spend and develop specific, data-backed projects to remove those barriers and capture new business.
Work closely with client and agency teams to ensure "last-mile" execution. This involves moving beyond high-level insights to ensure that data-based creative recommendations are technically implemented and rigorously tested within actual media campaigns.
Act as the investigative consultant for internal pods, providing the data evidence needed to support creative pivots.
Advocate the "Creative-as-Performance" narrative with external media and creative agencies, coaching them on how to use our proprietary metrics to improve their own output and client satisfaction.
Minimum qualifications:
Bachelor's degree or equivalent practical experience.
2 years of experience in digital media, sales, marketing, or product roles.
Experience working with digital organizations.
Preferred qualifications:
4 years of experience to translate data sets from large customer sales tools into clear, actionable creative effectiveness metrics that drive business.
Experience working with cross-functional "workstreams" involving GTM, product, and engineering teams to build reporting dashboards, pitch pipelines, metric dashes, etc.
Experience working directly with execution teams to ensure data-backed recommendations are accurately implemented within ad platforms.
Experience building or implementing creative effectiveness models and attribution frameworks.
Ability to act as an "execution partner" to large customer sales clients, shifting their mindset from subjective creative opinions to data-driven creative excellence.
