ABOUT सादा / SAADAA
We are a direct-to-consumer (D2C) lifestyle brand with a vision to promote the सादा / SAADAA way of living — creating बेहतर / BETTER basics for everyone. Ranked among the Top 1% Shopify stores in India, we are a profitable, bootstrapped brand that has grown from a 100 sq. ft. garage to a 150+ member team within just 4 years.
WHAT ARE WE LOOKING FOR?
We are looking for a Copywriter who can translate our brand philosophy into clear, compelling, and conversion-driven communication. You will be responsible for crafting copy across digital platforms, ensuring consistency in tone, and helping shape how customers experience SAADAA through words.
WHAT YOU WILL BE RESPONSIBLE FOR
Write clear, engaging, and conversion-focused copy across the website, ads, email, WhatsApp, and social media.
Collaborate with design and marketing teams to develop campaign concepts and messaging.
Ensure consistency in brand voice across all customer touchpoints.
Optimize copy based on performance metrics such as CTR, conversions, and engagement.
Conduct research to understand customer behavior, product positioning, and competition.
Edit and proofread content to maintain clarity, accuracy, and simplicity.
Contribute to brand storytelling and long-form content when required.
WHO YOU ARE
2–5 years of experience in copywriting (preferably in D2C, e-commerce, or digital-first brands)
Strong command over English with a focus on clarity and simplicity
Ability to balance creative storytelling with performance-driven writing
Understanding of digital marketing channels and consumer behavior
Strong attention to detail and ability to meet deadlines
Portfolio showcasing relevant work
Experience in fashion or lifestyle brands preferred
Familiarity with SEO principles
Basic understanding of analytics and A/B testing
WHY BE A PART OF सादा / SAADAA?
If you relate to the following, you belong here:
You feel out of place in a world full of unnecessary complexities.
You find joy in the small things.
You’re curious about how things work and
why
they exist.
You believe simplicity is powerful.
You love learning and solving problems with simple, thoughtful solutions.
We believe the world is full of unconscious consumption — and we’re here to change that through better, simpler basics.
WHAT WE OFFER
A team of empathetic problem solvers
The right compensation
A structured path to grow into a creative leader
Meaningful work that contributes to storytelling with depth
A culture of continuous learning
Freedom — to explore, experiment, fail, and evolve
