About the Role
We are looking for a Copywriter who can create compelling and performance-driven content for digital marketing campaigns. The role focuses on writing
paid media ad copy, website content, and SEO-optimized blogs
that drive engagement, traffic, and conversions.
You will work closely with
performance marketing executives and strategists
to develop strong campaign messaging and collaborate with
designers, videographers, and editors
to execute creative assets across digital platforms.
Key Responsibilities
Write high-performing
ad copy for paid media campaigns
across platforms like Meta, Google, and LinkedIn.
Develop
hooks, headlines, captions, and CTAs
that drive clicks, leads, and conversions.
Write
website content and landing page copy
that clearly communicates brand messaging.
Create
SEO-optimized blog content
to improve organic visibility and website traffic.
Work with
performance marketing teams
to align copy with campaign objectives and audience insights.
Collaborate with
designers and video teams
to develop creative concepts, scripts, and messaging for ads and marketing videos.
Ensure all content maintains
consistent brand tone and high quality
.
Requirements
Minimum
2 years of experience
in copywriting, content writing, or digital marketing content roles.
Excellent command of
English writing, editing, and proofreading
.
Experience writing
ad copy, website content, or blogs
.
Understanding of
digital marketing and paid media campaigns
.
Ability to manage multiple projects and meet deadlines.
A
portfolio of previous work
is mandatory.
Preferred Skills
Understanding of
content performance, engagement metrics, and audience behavior
.
Experience collaborating with
performance marketing teams
to create high-performing ad copy.
Understanding of
performance marketing objectives such as CTR, conversions, and lead generation
.
Knowledge of
captions, ad hooks, and messaging that perform well in paid campaigns
.
Understanding of
SEO principles and keyword integration for blogs and website content
.
Why Join Us
Be part of a
vibrant creative team where ideas are valued and creativity thrives
. You’ll have the opportunity to
create impactful ad campaigns, experiment with creative messaging, and work closely with performance marketing teams to produce content that drives measurable results and business growth
.
