Content Writer
About the Role
We are seeking a B2B technology
content writer
who can translate complex IT services and digital transformation themes into compelling stories that drive brand authority and business growth. You will develop original, insight-rich and keywords optimized/LLM search friendly content across multiple formats, collaborating with marketing, practice, pre-sales and design teams to elevate our thought leadership and accelerate demand generation. You’ll create case studies with business impact, thought leadership assets, solution-focused narratives, and conversion-driven campaign content across multiple channels collaborating closely with marketing, and design teams to
build brand authority and generate pipeline
.
Key Responsibilities
· Develop high-quality, original content tailored for B2B IT services audiences: blogs, website copy, case studies, whitepapers, ebooks, solution briefs, email campaigns, ad copy, video scripts, and social media.
· Translate
complex IT services, cyber security, cloud, integration, AI, and digital transformation topics
into clear, compelling narratives that resonate with decision-makers (CIOs, CTOs, business leaders).
· Build and manage an editorial calendar aligned to
marketing campaigns, industry trends, and SEO opportunities
.
· Collaborate with Marketing, Sales, and Practice Leaders to align content themes with buyer journeys and solution priorities.
· Optimize content for SEO (keywords, search intent, internal linking, on-page best practices).
· Interview subject-matter experts, customers, and stakeholders to develop
credible, insight-rich thought leadership assets
.
· Repurpose long-form content into engaging snippets, infographics, and social posts for multi-channel distribution.
· Ensure brand consistency in
voice, tone, and messaging
across all deliverables.
· Monitor content performance (traffic, rankings, CTR, time on page, lead conversions) and refine content strategy based on insights.
· Partner with design for visual storytelling and web/dev teams for CMS publishing.
· Uphold editorial standards for accuracy, clarity, grammar, and compliance.
Requirements
· 4–5 years of professional content writing experience, ideally in
B2B IT services, consulting, or enterprise technology
.
· Strong portfolio showcasing
long-form thought leadership
and
conversion-focused short-form content
.
· Proven ability to
research deeply, write for technical and executive audiences, and deliver on deadline
.
· Demonstrated success in driving measurable growth through content marketing in technology or consulting domains.
· Working knowledge of SEO principles and content optimization.
· Proficiency with CMS (e.g., WordPress), Google Docs/Workspace.
· Strong collaboration skills with SMEs and stakeholders, with openness to feedback.
· Excellent command of English: grammar, clarity, and style.
Nice to Have
· Experience with marketing automation platforms (Make.com/N8N) for content distribution and reporting.
· Familiarity with analytics (GA4, GSC) and A/B testing.
· Ability to brief designers for visual content creation.
· Experience leveraging
AI writing tools responsibly
(ChatGPT, Claude, Perplexity) to speed research and drafting.
KPIs You’ll Influence
· Organic traffic & keyword rankings
· Engagement metrics (CTR, time on page, scroll depth)
· Lead generation & Pipeline contribution from content
· Content publishing velocity and timeliness
What We Offer
· A collaborative, innovation-driven marketing team with a clear roadmap
· Competitive compensation, benefits, and continuous learning opportunities
Come, join a high-performing marketing team shaping the voice of a rapidly growing digital transformation brand. You’ll work on global web content, campaigns, contribute to thought leadership initiatives, and continuously evolve your storytelling craft.
