Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: Content Strategist (Social Trends)
Location: Mumbai, India
About the role:
This role exists to answer one question: what should brands be making on social right now- and why?
You’ll scan culture at scale- across platforms, communities, and categories- to decode the trends and undercurrents shaping how people engage, consume, and relate to everyday products. Your job is to translate that into clear, actionable directions for content across Unilever’s FMCG and Personal Care portfolios.
The role is built on an AI-augmented workflow. Using tools like NotebookLM, you’ll synthesize large volumes of information, structure thinking through prompting, and build a system that helps you consistently surface what matters. The expectation is not just tool usage, but the ability to think through AI- asking better questions, filtering outputs, and applying judgment.
What you will be doing:
• Track cultural and consumer shifts across FMCG and Home Care
• Scan across sources: social platforms, creators, communities, product trends, and cultural moments
• Build and maintain a living intelligence system using NotebookLM
• Use structured prompting to:
• identify macro shifts in consumption, identity, and routines
• uncover micro behaviors and emerging rituals
• filter trends through a brand lens for relevance
• Apply brand frameworks (values, tone, audience, product pillars) to ensure outputs are actionable
• Develop structured trend outputs: summary, why-now, cultural insight, brand angle, source trail, and confidence score
• Translate trends into content directions—formats, hooks, narratives, and creative territories
• Produce The Trend Edit—a brand-specific output that turns signals into content and storytelling opportunities
What you need to be great in this role:
• 3–5 years in strategy (content, brand, or cultural strategy)
• Strong instinct for culture across consumption and personal routines
• Ability to connect signals → behaviors → insights → content direction
• Comfort working with AI tools; ability to structure inputs and prompt for depth and clarity
• Proven ability to translate cultural insight into content or campaign ideas
• Clear, structured writing—comfortable creating strategy-facing outputs
• You don’t just spot trends - you make them usable
• You don’t just use AI - you think through it
• You don’t just report - you take a point of view
• Working understanding of FMCG and/or Home Care categories
• Passion for and inquisitive about AI and new technologies
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical.
Req ID: 16894
#LI-RO1 #LI-Onsite
Our values shape everything we do:
Be Ambitious to succeed
Be Imaginative to push the boundaries of what’s possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.
