Location: Bangalore
About myHQ
myHQ is India’s largest flexible workspace solutions platform. We empower today’s workforce with the freedom to work from anywhere via our tech-driven workspace products – day passes, meeting rooms, managed offices, and enterprise leasing solutions. With 1500+ workspaces across 10+ cities, we’ve served over 100,000 professionals and businesses.
We drive growth through high-volume, high-frequency digital content especially short-form video and influencer-led narratives. This role sits at the heart of that engine.
Why this role exists
We run a video-first, performance-led product funnel.
That means:
● Influencers matter
● Hooks matter
● Offers matter
● Speed and consistency matter
We’re looking for someone who can own video content end-to-end: from idea to execution to learning across influencer content, vertical ad videos, and organic social.
What you will own
Influencer Marketing (B2C / MOM Focus)
● Own influencer marketing for the B2C funnel, especially MOM creators.
● Work closely with influencer agencies to:
○ Scout relevant profiles
○ Evaluate audience quality and fit
○ Finalise commercials and timelines
● Ensure:
○ Strong, clear scripts aligned to product + offer
○ Consistent messaging across creators
○ Healthy CPV and performance benchmarks
● Track performance and feed learnings back into scripts and creator selection.
Ad Videos (Performance Creatives)
● Own the monthly pipeline of vertical ad videos across products:
● Responsibilities include:
○ Identifying winning hooks and formats
○ Writing short, sharp scripts (performance-first)
○ Scouting locations
○ Coordinating shoots end-to-end with a production agency
○ Ensuring final delivery is on time and usable for ads
● Think volume, speed and iteration.
Content Workflow & Performance Feedback
● Track how videos are performing across platforms (IG, Meta ads, etc.).
● Identify:
○ What hooks work
○ What formats fatigue
○ What messaging converts
● Maintain a clear content workflow:
○ Idea → Script → Shoot → Edit → Launch → Learn
● Ensure learnings directly influence the next batch of videos.
Product & Offer-Led Social Content
● Ensure product-specific and offer-specific communication on socials
● Translate:
○ Offers
○ Price points
○ Use cases into simple, scroll-stopping videos and posts.
Who you are
● 3–4 years of experience in B2C content, social, or performance creative roles.
● Strong exposure to:
○ Influencer marketing (preferably MOM creators)
○ Short-form vertical video (Reels, ads)
● Comfortable writing scripts and hooks for performance content.
● Hands-on with agencies, creators, and shoot coordination.
● Data-aware - you care about CPV, CTR, and what actually works.
● Organised, fast-moving, and execution-oriented.
This role is not for you if
● You prefer long-form brand storytelling over performance content.
● You don’t enjoy coordinating shoots and creators.
● You’re uncomfortable with feedback loops and iteration.
Why join myHQ
● Clear ownership and fast execution.
● High content velocity - you’ll see your work live quickly.
● Real exposure to performance marketing and growth.
● Opportunity to shape how a product funnel communicates on video.
