Content Marketing Specialist

Emversity Job Title: Content Marketing Specialist Location: Bangalore, KA As a Content Marketing Specialist at Emversity, you will play a pivotal role in creating and distributing engaging content that attracts and retains our target audience. You will work closely with the marketing team to develop content strategies, produce high-quality content, and measure the effectiveness of our campaigns. Responsibilities: ● Develop and execute content marketing strategies to drive brand awareness, engagement, and lead generation. ● Create compelling content across various platforms including blogs, social media, email newsletters, websites, and more. ● Collaborate with internal teams to understand audience needs, industry trends, and product/service features to inform content creation. ● Conduct keyword research and optimise content for search engines (SEO) to increase organic traffic. ● Manage editorial calendars, ensuring timely delivery of content that aligns with marketing initiatives and company goals. ● Monitor and analyse content performance metrics using tools like Google Analytics, and adjust strategies accordingly to improve results. ● Stay up-to-date with the latest trends and best practices in content marketing, SEO, and digital marketing. Requirements: ● Bachelor's degree in Marketing, Communications, Journalism, or related field. ● Excellent writing and editing skills with a keen eye for detail. ● Strong understanding of content marketing principles, SEO, and digital marketing strategies. ● Experience with content management systems (CMS), email marketing platforms, and social media management tools. ● Proficiency in Google Analytics or similar analytics tools to track and measure content performance. ● Creative thinker with the ability to generate innovative ideas and translate them into compelling content. ● Ability to multitask and manage multiple projects simultaneously in a fast-paced environment. ● Strong communication and collaboration skills, with the ability to work effectively in cross-functional teams. Preferred Qualifications: ● Experience with graphic design tools (Adobe Creative Suite) for creating visual content. ● Knowledge of HTML/CSS and basic web design principles is preferred but not mandatory. ● Familiarity with industry-specific topics and trends relevant to our target audience. About us: We (Emversity) are building a full-stack, employability-led EdTech platform. We will Acquire, Train, Certify and Place students into specific job tracks. In the first 8 quarters, we will focus on AHP (Allied Health Professionals) and Nursing. Our courses are co-created with the industry to ensure that our curriculum and training methodology is abreast with what the industry needs. We will offer two types of courses: (a) short term Certifications recognised in partnership with NSDC and IMA, and (b) UGC-recognised bachelor’s Degrees. We have just concluded our seed round of $11 million with Matrix Partners and Light Speed . The founders of Unacademy, Upgrad, OYO, Livspace, Cars24 and Tracxn also participated in this round. Our Founder & CEO, Vivek Sinha , is a seasoned operator in the Education and Upskilling space. He was the COO of Unacademy , and helped build India's largest learning platform and $3.6 billion company that employed more than 5,000 employees and 3,000 educators across Online and ~100 Offline centres. Vivek, in his new venture, is supported by seasoned leadership from Healthcare and Education domain. We are headquartered in Bangalore. The formal unveiling of the brand (and commencement of admissions) is happening in February 2024 in 12 cities of India, and 1 campus abroad. Why should you consider joining us? Impactful mission : We are driven by a compelling mission of changing lives! Quality education leading to a dignified job for an aspirant from the lower middle income class group, our TG, uplifts the quality of life not their next few generations to come! Join a winning team : Be a part of a team of passionate individuals who play hard, and play only for the #1 spot! Obsession on quality : We are obsessed about creating a 10x better offering, obsessed about ensuring 10x better outcomes. Competitive Packages : We believe in hiring only A+ talent, and suitably compensating through cash remuneration.