If you’re the kind of person who asks “
why
” a lot, loves solving puzzles, and has a knack for making the complex feel simple, this role is for you. We’re looking for a self-starter with a curious mind who thrives in fast-moving environments and brings insights to life with clarity and charm.
Key Responsibilities
Own and lead all consumer insight studies within the organisation – from design to delivery
Solely lead and manage all projects - including the study architecture & methodology, discussion guide and questionnaire design, analysis frameworks, and report development
Conduct and moderate IDI’s, dyads, triads, mini focus groups, and focus groups with users, as well as individual interviews with healthcare professionals (HCP)
Review data, modulate pre-read, present findings and recommendations to create clear & meaningful study reports with conclusions – for actionables that influence GTM strategy, brand positioning, messaging, communication tonality, persona identification, brand development and HCP engagement
Identify touchpoints, motivations, barriers, behaviours, and key influence moments across their transformation journey
Set up consumer panels and communities for continuous research activities
Conduct deep competition mapping on an ongoing basis, to evaluate competitor offerings, positioning, pricing, product experience and user perceptions
Track emerging global trends, category shifts, and competitive activities relevant to GLP-1 brands and weight-loss programs
Lead & manage quarterly brand health studies with partner market research agencies
Ensure all research processes, quality checks, and timelines are adhered to for every project
Who you are
Self-starter and a brilliant storyteller
Strong communication and stakeholder management skills to ensure easy cross-functional collaboration
3-5 years of experience in Market Research agencies
Worked on Healthcare, pharma, fitness, wellness brands in the past would be preferable
Strong project management skills, with the ability to lead end-to end projects
Proven capability in conducting & managing end-to-end Qualitative research projects
Ability to translate complex research findings into actionable insights for internal stakeholders and provide strategic narratives for senior leadership
