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Job Description
Chief Manager - Performance MarketingBusiness: Consumer Healthcare
Department: ECommerce
Location: Kurla, Mumbai
Travel: Moderate
Job Overview:
The Lead Performance Marketing will own and scale Piramal Consumer s e commerce growth through data driven performance marketing across marketplaces and D2C platforms. This role will be responsible for driving revenue, customer acquisition, and ROI by managing paid media, optimizing funnels, and leveraging insights across platforms. The incumbent will act as a strategic partner to internal stakeholders, agencies, and marketplace teams, ensuring consistent, profitable growth across the digital commerce ecosystem.
Key Stakeholders: Internal
Sales Team/Brand Marketing Team
Ecommerce KAMs
Key Stakeholders: External
Marketplace / portals
External Agencies
Experience
• 7–10+ years of experience in performance marketing or
digital growth
• Strong exposure to e-commerce / D2C / FMCG / Consumer
brands
• Hands-on experience scaling paid media spends at high ROI
• Experience working with large marketplaces and quickcommerce
platforms is a must
Competencies
Responsibilities for Internal Candidates
Performance Marketing Strategy & Execution
Own end to end performance marketing strategy for e commerce channels (Amazon, Flipkart, Blinkit , Zepto , Instamart, D2C website,
Marketplace & D2C Growth
Lead paid growth initiatives on marketplace media tools (Amazon Ads, Flipkart Ads, etc.)
Partner with category and marketplace managers to improve traffic quality, conversion rates, and share of voice
Scale D2C acquisition while improving funnel efficiency and repeat purchase behavior
Data, Analytics & Optimization
Establish strong measurement frameworks , dashboards, and cohort analysis
Continuously test creatives, audiences, offers, and landing experiences to improve ROI
Use insights to influence pricing, assortment, promotions, and supply decisions
Budget & Agency Management
Own and manage annual and quarterly media budgets
Work closely with performance marketing agencies to ensure best in class execution
Drive efficiency by negotiating media rates, tools, and tech solutions
Cross Functional Collaboration (Good to have)
Collaborate closely with Brand Marketing, E commerce Ops, Supply Chain,
Finance, and Tech
Align performance plans with brand launches, seasonal campaigns, and GTM priorities
Support data backed decision making at leadership forums
Team Leadership
Build, mentor, and lead a high performing performance marketing team
Foster a culture of experimentation, agility, and continuous improvement
Qualifications for Internal CandidatesFull time
