Job Title:
Channel Marketing Executive
Company:
SecPod Technologies Pvt. Ltd.
Location:
Bangalore
Experience:
3 Years
About the Role:
We are looking for a Channel Marketing Executive to drive partner-led growth and build a strong pipeline through our partner ecosystem. This role will focus on identifying the right partners, enabling them, and running joint marketing initiatives to generate demand and accelerate business growth across regions.
Key Responsibilities
Build a strong and consistent pipeline through partner channels
Identify, onboard, and activate the right partners across key regions
Work closely with partners based on their strengths and market presence
Expand market coverage effectively through the partner network
Build and maintain strong relationships with partner sales and marketing teams
Enable partners to actively contribute to pipeline and revenue
Plan and execute joint marketing campaigns to drive demand generation
Organize and run co-branded events, webinars, and partner-led initiatives
Utilize MDF (Market Development Funds) effectively for high-impact activities
Drive partner engagement through structured incentive programs
Track, review, and optimize partner performance regularly
Required Skills & Experience
Hands-on experience with tools like CRM, and Partner Management tools
Strong understanding of prospecting, SDR workflows, and sales processes
Experience in channel marketing, partner marketing, or alliances
Good knowledge of pipeline building and demand generation strategies
Ability to collaborate cross-functionally with sales and partner teams
Strong communication and relationship management skills
Preferred Qualifications
Experience in the cybersecurity domain
Exposure to working with global partners, resellers, or distributors
Understanding of B2B SaaS or enterprise marketing
Why Join Us?
Opportunity to build and scale a high-impact partner ecosystem
Work closely with global teams and partners
Play a key role in driving revenue through channel-led growth
