Role: Category Manager- Focus and Regional Brands
Location: 67 Sector, Gurugram
Experience: 4-8 years
About: Fairdeal.Market
Fairdeal.Market is a rapidly growing B2B quick commerce company offering a wide range of products with
delivery times as short as 20 minutes. Our mission is to ensure that every shopping bag worldwide can be filled
efficiently and sustainably.
Role Overview:
We are looking for an experienced and dynamic buying manager to join our category team. This role is essential
in shaping the product assortment and ensuring that we offer a compelling and diverse range of products to
our customers. The ideal candidate will have a strong background in buying and merchandising, excellent
negotiation skills, and a proven track record in an ecommerce environment
Key Responsibilities:
A. Category Development and Brand Onboarding:
• Expand relevant categoriesin Quickcom B2B business
• Channel agnostic approach while evolving categories and assortment
• Drive AOV > INR 10000 (10x vs B2C QuickCom); Total Lines Sold per Order > 10
• Help brands to drive non-KVI, new consumer demands, expand distribution
B. Deliver 3-5 Years GMV Plan
• Develop long-term revenue plan on category and channel level
• Lead Annual Business Plan, resulting into monthly S&OP Process with monthly category and brand
wise GMV and CM1 Plan; and actualization
• Monthly Brand wise P&L: Target to improve CM1 > 3% through better product mix, long-
term favorable procurement deals, QPS, minimize inventory expiry
C. Supplier Relationship and Inventory Management:
• TOT and long-term business collaboration with international, national, regional and D2C
brands. Ensure negative working capital maintained
• Operate with 3 days inventory level at every dark store
• Ensure fillrate > 100% for KVI and 90% > for non-KVI
D. Customer Focus:
• Defining and deploying Customer acquisition and retention strategy;regular tactical interventions to
ensure weekly customer retention > 90%
• Focus on repeat orders per day > 3 per customer
• Champion a customer-centric approach in all buying decisions, ensuring products meet customer
expectations and preferences.
• Utilize customer feedback and insights to refine product assortment and enhance the shopping
experience.
E. Sales and Marketing Collaboration:
• Preparing and deploying quarterly market activation calendar; and pre-align with brands on co-
execution and monetization
• Work closely with the sales and marketing teams to develop promotionalstrategies that drive product
visibility and sales.
• Coordinate with the merchandising team to ensure effective product placement and presentation.
What We’re Looking For
• Bachelor’s degree in Business, Marketing, or a related field
• Proven track record ofsuccessful productselection and supplier negotiations.
• Strong analyticalskills and the ability to make data-driven decisions.
• Excellent negotiation, communication, and interpersonal skills.
• Deep understanding of category trends and consumer behavior.
• Ability to work in a fast-paced environment and manage multiple priorities.
• Strong attention to detail and organizationalskills.
• Proficiency in using buying and inventory managementsoftware.
