Job Description :
We are looking for a dynamic
Business Growth Manager
to lead the growth strategy for our
B2C retail business
of our flagship AI programs. The ideal candidate will be responsible for managing the
P&L of the B2C segment
and driving
new channels of growth
to enhance lead generation, acquisition, and customer retention. This is a cross-functional role that requires collaboration with teams across
content, marketing, sales, customer success
, and
tech
to achieve the outlined business objectives.
Key Responsibilities:
P&L Management:
Own and manage the
P&L
for the B2C business, ensuring growth targets, profitability, and efficient cost management.
Lead Generation:
Establish and scale new
growth channels
to generate leads and drive customer acquisition. Develop and test new strategies to optimize lead quality and cost-per-acquisition.
Cross-functional Collaboration:
Work closely with
content, marketing, sales, customer success
, and
tech teams
to design and execute integrated growth initiatives. Ensure alignment across teams for cohesive strategy execution.
Marketing & Campaign Optimization:
Use tools like
Google Analytics
,
marketing automation platforms
, and
affiliate platforms
to track, measure, and optimize marketing campaigns, ensuring maximum ROI.
Competitor and Market Analysis:
Monitor market trends, conduct
competitor analysis
, and identify opportunities to differentiate our offerings and stay ahead of industry developments.
KPIs and Reporting:
Define, track, and report on key business metrics (CAC, ROI & conversion rates) to measure performance and adjust strategies as needed.
Sales Funnel Optimization:
Build and monitor
sales funnels
, ensuring leads are nurtured and converted effectively to reduce sales cycles, improving overall customer lifecycle management.
Requirements:
Graduate (preferably in a STEM field or business (BBA)
Minimum 3 years of experience
in a
growth role
within a B2C business, preferably in a
startup
environment.
Strong experience managing
P&L
, driving
lead generation
, and scaling new growth channels.
Good understanding of
Google Analytics
,
marketing automation tools
and
affiliate marketing platforms
.
Proficient in
competitor analysis
, market research, and identifying growth opportunities.
Ability to work collaboratively with
cross-functional teams
to drive growth initiatives.
Excellent
analytical
,
problem-solving
, presentation and
communication
skills.
Excellent knowledge of MS work, power point , excel and other tools,
Knowledge and ability to use GenAI tools for automation of tasks.
Preferred:
Relevant experience in an
EdTech
company or an A
I
company is a plus.
