Role Summary
We are seeking an experienced and highly driven
Business Development Manager (BDM) – Edge AI
to lead our growth strategy across the India market. This role focuses on identifying, shaping, and closing opportunities for Edge AI hardware, software, and end‑to‑end solutions across multiple industry verticals including automotive, industrial, manufacturing, smart cities, mobility, and surveillance.
The ideal candidate brings a strong mix of
technical understanding of Edge AI
and
strategic business acumen
, along with deep customer and ecosystem relationships in India.
Key Responsibilities
1. Market & Business Development
Develop, own, and execute the go‑to‑market (GTM) strategy for Edge AI solutions in India.
Identify growth opportunities across automotive, industrial, robotics, smart city, retail, healthcare, and public sector domains.
Build a strong opportunity pipeline and deliver consistent quarterly growth.
Conduct competitive analysis, pricing intelligence, and market positioning for Edge AI offerings.
2. Customer Acquisition & Account Leadership
Drive strategic engagement with OEMs, Tier‑1s, cloud providers, ISVs, system integrators, and device manufacturers.
Lead C‑suite and senior stakeholder conversations to evangelize Edge AI solutions.
Own the full deal lifecycle — from prospecting to negotiation to closure.
Work closely with solution architects and engineering teams to develop customer‑specific proposals.
3. Solution Positioning & Technical Understanding
Understand and articulate value propositions for Edge AI platforms including CPUs, MCUs, NPUs, accelerators, sensors, and cloud‑edge architectures.
Translate customer business needs into technical requirements and roadmap inputs.
Support PoCs, pilots, performance benchmarks, and solution evaluation cycles.
4. Ecosystem & Partnership Development
Develop partnerships with AI/ML ISVs, analytics companies, OEMs, ODMs, chip vendors, and cloud partners.
Represent the company in industry events, partner workshops, and technology forums.
Build relationships to accelerate joint GTM and co‑selling opportunities.
5. Internal Collaboration & Leadership
Collaborate with product management, marketing, engineering, and global BD teams.
Provide field intelligence and customer insights to influence product roadmaps.
Drive cross-functional alignment for customer success and market expansion.
Must-Have Qualifications
8–12+ years of Technical Customer facing role / Business Development / OEM engagement experience in:
Edge AI or AI/ML platforms
Embedded systems / processors
Automotive or industrial electronics
IoT or edge computing
Strong understanding of:
Edge AI workloads (vision, sensor fusion, speech, predictive analytics)
NPUs, GPUs, MCUs/MPUs, SoCs, accelerators
Sensors (camera, radar, lidar), connectivity, and device-to-cloud systems
AI frameworks and pipelines (TensorFlow Lite, ONNX, PyTorch, inference runtimes)
Soft Skills
Excellent communication, stakeholder management, and executive‑level presentation skill
Ability to collaborate with technical teams and simplify complex concepts
Entrepreneurial mindset with ownership and drive
Education
Bachelor’s degree in Engineering (ECE, EEE, CSE, or related fields)
MBA is preferred but not mandatory
Certifications in AI/ML or cloud (AWS/Azure/GCP) are an advantage
More information about NXP in India...
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