Key Responsibility:
Marketing Strategy & Planning
Formulate and implement comprehensive quarterly marketing strategies to increase project awareness and generate high-quality leads within approved marketing budgets.
Track performance metrics and optimize campaigns to ensure effective ROI.
Digital & Social Media Marketing
Plan, launch, and monitor digital and social media campaigns aimed at generating qualified leads and Channel Partner walk-ins.
Work closely with digital agencies to optimize campaign performance and lead quality.
Sales & Channel Partner Alignment
Ensure continuous alignment between marketing initiatives, sales teams, and Channel Partners to maximize conversions and walk-ins.
Support sales teams with relevant marketing collaterals and campaign insights.
Market Intelligence & Analysis
Conduct walk-in and booking analysis to understand buyer demographics and preferences.
Track competitor pricing, offers, strategies, and new project launches to support strategic decision-making.
ATL / BTL Execution
Plan and execute ATL and BTL marketing activities through empanelled vendors.
Ensure quality execution, cost control, and compliance with brand and organizational guidelines.
We’re excited about you because you have:
1 - 3 years of relevant experience working in an active and dynamic workforce as part of a growing team.
Bachelor's/master’s degree in business, Marketing, or a related field (MBA preferred).
Good knowledge of Brand marketing, PR, Content Management, Digital, and Performance marketing.
Skills like - Tech savvy, Brand planning, Consumer initiatives & insights, market intelligence, Business model, and budget management across various geographies.
A strategic approach with the ability to see the - big picture- and interpret environmental and organizational changes and their impact on the organization
Strong business acumen with high EQ.
Strong analytical and problem-solving skills.
