Salary - 18 to 24 LPA
Location - Delhi, HQ
About the Role?
We’re looking for a hands-on, strategic Brand Manager to build and scale CoPlay’s brand across digital and offline touchpoints. This is a high ownership role that blends strategy, content, performance marketing, community, and on-ground execution. You’ll shape how CoPlay shows up in culture, on social, at venues, and in partnerships while leading a lean team and working cross-functionally to drive growth, retention, and brand love.
Key Responsibility Areas (KRAs)
Lead Brand Strategy – Build and execute a cohesive brand and marketing roadmap aligned with business goals.
Drive Growth Marketing – Plan and optimise organic and paid campaigns across Meta, Google, and other platforms with clear KPIs and budget ownership.
Own Content Engine – Manage end-to-end content lifecycle — from ideation to publishing — ensuring consistency and quality.
Leverage Data & Insights – Track performance, analyse behaviour, and translate analytics into actionable growth strategies.
Build Strategic Partnerships – Lead influencer, creator, and brand collaborations from outreach to execution and measurement.
Champion Offline Brand Presence – Drive brand experience at events, activations, and venues; convert on-ground energy into digital storytelling.
Lead & Scale the Team – Set direction, delegate effectively, streamline workflows, and build a high-performing marketing function.
You are likely to be someone -:
Always wanted to build a brand from scratch.
Has 3+ years in core brand/marketing roles for B2C brands (QSR, retail, gyms, café or similar phy-gital businesses preferred).
Is proud of their execution skills, but is smart enough to think strategically
Thrives in high-ownership environments and has the ability to learn ( Are you curious ? )
Enjoys building teams, mentoring talent, and creating systems that scale.
Loves culture, community, and building brands people feel connected to.
The Role is not for -:
Prefers working only on strategy without getting into execution. Needs highly structured environments with rigid processes already built.
Is uncomfortable owning numbers, budgets, or performance metrics. Avoids stakeholder coordination or cross-team collaboration.
Wants a narrowly defined, single-channel marketing role.
