Designation: Associate – Social Media
Reporting to:
Business Manager – Social Media
About the Role
We are looking for an experienced
Associate – Social Media
with
1–2 years of prior experience in a digital marketing agency
.
The ideal candidate will be responsible for end-to-end social media execution, content planning, and client servicing. This role requires strong client-facing skills, cross-team coordination, and the ability to deliver high-quality social media campaigns across industries.
Key Responsibilities
Social Media & Content Management
Develop and manage monthly social media content calendars aligned with client objectives
Coordinate daily with internal teams (copy, design, strategy) and clients for inputs, feedback, and approvals
Ensure timely delivery of content across platforms
Maintain consistency with brand guidelines and marketing strategies
Client Management & Servicing
Act as the primary point of contact for assigned clients
Conduct regular client meetings and check-ins
Gather feedback and align on ongoing deliverables
Respond promptly to client queries to ensure high satisfaction
Platform Management & Understanding
Strong knowledge of Facebook, Instagram, LinkedIn, and YouTube best practices
Schedule and publish content using social media management tools
Stay updated with platform trends, algorithm updates, and new features
Identify opportunities to improve engagement and growth
Analytics & Reporting
Monitor daily performance metrics (engagement, reach, impressions)
Analyze campaign performance and suggest improvements
Prepare detailed monthly reports with insights and recommendations
Competitor Analysis
Conduct regular competitor benchmarking
Track industry trends to refine strategy
Skills & Requirements
Strong understanding of social media platforms, tools, and analytics
Proficiency in Microsoft ecosystem (excel, powerpoint)
Should have intermediate skills in reel shooting/phone shot content for content calendars
Excellent written and verbal communication skills
Creative thinker with innovative ideation skills
Strong organizational and time-management abilities
Ability to manage multiple projects simultaneously
Detail-oriented and comfortable working in a fast-paced agency environment
