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Associate - Product Marketing

at Codeway

India Full Time Posted 2024-11-07

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About this role

Drivetrain is on a mission to empower businesses to make better decisions. Our financial planning & decision-making platform helps companies scale and achieve their targets predictably. Drivetrain is a remote-first company headquartered in the San Francisco Bay Area. Founded in 2021 by a couple of ex-Googlers, Drivetrain is a fast-growing company on a trajectory for success with backing from leading venture capital firms. Drivetrain provides a great culture for its employees to thrive in and be happy. 💜 Remote-friendly: Drivetrain brings together the best and the brightest, no matter where they are and provides them a great degree of autonomy. We trust our people. 🗣️ Open & transparent: We know that when our creators have access to all the information they need, their best work will emerge. 👏 Idea-friendly: We provide an environment to explore new ideas, to take risks, to make mistakes, and to learn, so you can succeed. Anyone in the company can come up with great ideas and become a catalyst for positive change. We let the best ideas win. 👥 Customer-centric: We follow a product-led growth strategy, continuously learning from our customers and collaborating to build the amazing software that Drivetrain is. About the role Drivetrain is looking for a Product Marketer to join our team. This role will lead our post-product development marketing efforts. This individual will act as the voice of the customer by addressing questions around our product, determining target customers and how to best reach them. A key part of the role is to drive product adoption, specifically in-app product adoption. How do we get our customers to use our product more and more, i.e, increase usage, and stickiness thus driving loyalty. The ideal candidate will collaborate across functions to deliver an effective product marketing strategy to meet the business objectives in the most efficient manner.

How to get this job at Codeway

  1. Don't rely on the portal. Cold applications for a role like Associate - Product Marketing land in a pile of hundreds. A direct, personalised message to the hiring manager or a referrer is the fastest way in.
  2. Find the right person. ResuMail surfaces the actual recruiters and hiring managers at Codeway — not a generic careers inbox.
  3. Send tailored outreach. ResuMail drafts an email personalised to your resume and this role, then paces and schedules sends so you stay out of spam.
  4. Follow up. One polite nudge after 5–7 days roughly doubles reply rates — scheduled for you.

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