We’re Hiring:
Associate - Influencer Marketing
Location:
Mumbai |
Experience:
2-3 Years
About the Role:
We are looking for a results-driven Campaign Manager - Influencer Marketing to plan, execute, and optimise influencer-led campaigns across digital platforms. This is a hands-on, execution-focused role for someone who understands influencer ecosystems end-to-end and can independently manage campaigns from brief to post-campaign reporting.
The ideal candidate brings strong coordination skills, a performance mindset, and the ability to work closely with creators, agencies, and internal teams to deliver measurable outcomes.
Key Responsibilities:
1. Campaign Planning & Execution
Execute influencer marketing campaigns aligned with brand and campaign objectives.
Translate briefs into actionable influencer strategies focused on awareness, engagement, and conversions.
Manage campaign timelines, deliverables, and execution across multiple platforms.
2. Influencer Sourcing & Relationship Management
Identify, evaluate, and onboard influencers across platforms such as Instagram, YouTube, X, etc.
Work with a wide spectrum of creators—from nano and micro influencers to macro and celebrity talent.
Build and maintain strong working relationships with influencers, talent managers, and agencies.
3. Content Coordination & Quality Control
Share clear campaign briefs and creative guidelines with influencers.
Coordinate content creation, approvals, and publishing schedules.
Ensure all content aligns with brand tone, platform best practices, and campaign goals.
4. Performance Tracking & Reporting
Track campaign performance using relevant metrics (reach, engagement, CTR, conversions, etc.).
Analyse data to identify what worked, what didn’t, and optimisation opportunities.
Prepare post-campaign reports with insights, learnings, and ROI highlights.
5. Cross-Functional Collaboration
Work closely with internal teams such as Creative, Social Media, and Paid Media to ensure seamless campaign integration.
Support senior team members and guide junior colleagues on influencer execution best practices when required.
6. Trend Awareness & Innovation
Stay updated on influencer marketing trends, platform updates, and emerging creator formats.
Suggest new execution ideas, creator formats, and campaign approaches to improve performance.
Requirements:
1. Educational Qualification
Bachelor’s degree in Marketing, Communications, Media, or a related field.
2. Experience
2–3 years of hands-on experience in influencer marketing or campaign management.
Proven experience managing campaigns across multiple platforms and influencer tiers.
3. Skills & Competencies
Strong understanding of influencer ecosystems and social media platforms.
Excellent coordination and project management skills with attention to detail.
Analytical mindset with experience using performance tracking and reporting tools.
Strong communication and negotiation skills for influencer and stakeholder management.
Ability to handle multiple campaigns in a fast-paced, execution-heavy environment.
Why Join Us?
Help shape and grow the Influencer Marketing vertical at one of India’s leading independent digital agencies
Work alongside leadership and get hands-on exposure to new-age, content-led growth models
Autonomy, visibility, and a clear path to leadership as you prove success in the role
Be part of a dynamic team that’s rewriting how brands use creators for business outcomes
