Job Summary:
This is a critical role in the marketing team that will contribute to the overall reach growth of the channel. This role will be responsible for managing on- air, PR, digital and all other media roll-out of campaigns for new launches. It will also involve overlooking the marketing and overall health of some sustenance shows.
About the team:
This team drives the growth of the Star Plus brand and its content specifically within the OTT & TV ecosystem, with a primary focus on JioStar's streaming platform - JioHotstar. We develop and implement data-driven marketing strategies to maximize subscriber acquisition, engagement, and retention for Star Plus content on JioHotstar, leveraging advanced digital techniques and understanding the unique OTT consumer journey.
