GALE is the world’s first and only Business Agency. We bring business strategy to brand storytelling to drive enterprise value. With expertise in strategy, media, CRM, creative, performance marketing, and technology, GALE creates integrated marketing systems and campaigns that grow businesses in significant ways. Founded in 2014, the agency has since been named AdAge’s Business Transformation Agency of the Year and Adweek’s U.S. Media Agency of the Year and has been recognized for its innovative creative at the Cannes Lions.
We work with brands such as Delta, Uber, Starbucks, Chili’s, Hard Rock, MilkPEP, Diageo, Cotton, IHG and more. If you’re driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you!
GALE has eight offices around the world, including New York, Toronto, Los Angeles, Austin, Denver, Kansas City, London, and Bengaluru. GALE embraces a hybrid, flexible workplace
Your Role-
We are currently seeking an AssociateDirector, Ad Ops & Ad Tech to help drive our end-to-end campaign execution process and measurement implementation across all clients.
What You Will Be Doing -
* Builds, leads, and develops a team by providing direction and guidance to managers and associates on career development; Conducting weekly meetings, providing constructive feedback to associates to enhance skills, knowledge, institutional knowledge, and work performance; conducting performance and career development conversations; engaging and mentoring less experienced managers and associates.
* Lead the development of Ad Tech and Ad Ops strategies and roadmaps through collaborative internal assessment of capabilities, resources, and make strategic recommendations.
* Be the ad trafficking subject matter expert and go-to person across offices for ad ops and ad tech related questions and issues.
* Develop and promote technical roadmaps to modernize, enhance, and support the scalability and agility needed for Kaizen, our internal campaign management platform.
* Assist with investigating and resolving ad delivery issues, technical troubleshooting, and providing optimization recommendations.
* Collaborate with Ad Operations team members on creating processes to prevent errors, ensuring consistency around setup and monitoring, to create a strict QA workflow.
* Partner with media planning, channel teams and other operational teams to ensure full delivery and optimal performance across campaigns.
* Implement Floodlights and other media tags using a Tag Management System (e.g. Google Tag Manager) when necessary -
Who You Are -
* 10+ years of relevant experience with deep subject matter expertise in Ad Ops solutions and architecture, with a track record of driving efficient growth at scaled technical investment levels
* Strong experience with Campaign Manager 360, with the ability to teach others.
* Experience with digital platforms: programmatic (DMPs, DSPs, Exchanges), second- and third-party vendors, ad servers of all types (display, video, social, mobile), Tag Management Systems (Google Tag Manager, etc.), and/or VVF vendors (viewability, verification, and fraud prevention) like DoubleVerify or IAS
* A people-first leader equally comfortable setting a vision and development strategy as well as rolling up your sleeves and helping the team get the job done.
* Quick learner with the eagerness to learn new technologies and pioneer new workflows.
* Lead strategic and technical process improvements and innovation roadmap.
* Knowledge of media platforms and associated media measurement pixels and APIs.
* Possesses a curious mind and is driven to exceed.
* Independently manage relationships with internal and external parties on projects.
* Highly detail-oriented, an excellent time manager, obsessed with accuracy, a strong critical thinker, and able to juggle multiple tasks/clients.
* A good communicator – able to write clearly, speak professionally, and teach complex technical concepts to a non-technical audience in a way that helps the ideas stick.
* Excellent communication and interpersonal skills that can be translated by both the technical-minded and the sales-minded.
* A passion and/or skill for training and development, as the role involves both doing your work and supporting others on the team in their pursuit of excellence.
Nice To Haves -
* Strong understanding of HTML and website structureAbility to read and write in JavaScript.
* Knowledge in at least one leading Web Analytics platform, preferably Google Analytics.
* We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.
