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Associate Creative Director - Copy

at OLIVER

Mumbai, India Mid Posted 2026-04-24

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About this role

<div class="content-intro"><p><span data-contrast="auto">Established in 2004, </span><strong><span data-contrast="none">OLIVER</span></strong><span data-contrast="auto"> is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">As a part of </span><strong><span data-contrast="none">The Brandtech Group</span></strong><span data-contrast="auto">, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our </span><strong><span data-contrast="none">AI solutions</span></strong><span data-contrast="auto"> enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.</span>&nbsp;</p></div><p><strong><span data-contrast="auto">Role:&nbsp;</span></strong><span data-ccp-props="{&quot;134233279&quot;:true}"> <span data-contrast="auto">Associate Creative Director - Copy</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></span></p> <p><strong><span data-contrast="auto">Location: </span></strong><span data-contrast="auto">Mumbai, India</span></p> <p>&nbsp;</p> <p><strong><span data-contrast="none">About the role:</span></strong><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}">&nbsp;</span></p> <p><span data-contrast="auto">The Associate Creative Director - Copy combines campaign planning, creative strategy &amp; copywriting. They are experts in storytelling and dramatization of subject matter. Their role is to create inspiring and exciting campaigns that go beyond the client&nbsp;brief, and&nbsp;help deliver tangible &amp; measurable results for our client.  </span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></p> <p>&nbsp;</p> <p><strong><span data-contrast="none">What you will be doing:</span></strong><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}">&nbsp;</span></p> <p><span data-contrast="auto">Creative Thinking and Writing Skills </span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></p> <ul> <li><span data-contrast="auto">To&nbsp;be responsible for&nbsp;the conceptualization and execution of small,&nbsp;mid&nbsp;and&nbsp;large size&nbsp;thematic and tactical campaigns, across social, ecommerce &amp; digital.</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></li> <li><span data-contrast="auto">To understand the importance of brand &amp; creative strategy and deliver output that is both creative and effective. </span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></li> <li><span data-contrast="auto">To understand the importance of telling stories </span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></li> <li><span data-contrast="auto">To ensure consistency and quality across all written content </span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></li> <li><span data-contrast="auto">To write short and long form copy, scripts, etc. </span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></li> <li><span data-contrast="auto">To create and repurpose content for different usages </span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></li> <li><span data-contrast="auto">Someone who can think video, content, editorial - very ideas/creative person</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></li> <li><span data-contrast="auto">To&nbsp;maintain&nbsp;a high awareness of relevant trending topics and news to&nbsp;identify&nbsp;content opportunities </span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></li> </ul> <p><span data-contrast="auto">Social Media Expertise  </span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></p> <ul> <li><span data-contrast="auto">Optimizing&nbsp;social media content (language, message, tone)&nbsp;on the basis of&nbsp;the behaviour of our target audience </span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></li> <li><span data-contrast="auto">Understanding social media insights (reach, engagement etc.), and&nbsp;working with the analytics team to implement learnings and sharpen/better content.</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></li> </ul> <p><span data-contrast="auto">Project Management </span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></p> <ul> <li><span data-contrast="auto">To work closely with internal teams, marketing&nbsp;managers&nbsp;and cross-functional teams to create strong concepts from&nbsp;initial&nbsp;briefing </span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></li> <li><span data-contrast="auto">To set tone and drive creativity, working closely with agency and client leads to ensure creative excellence,&nbsp;timeliness&nbsp;and integrated thinking on&nbsp;what’s&nbsp;best for the brand. </span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></li> <li><span data-contrast="auto">To combine an authoritative voice and consumer education with comprehensive marketing integration. </span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></li> <li><span data-contrast="auto">To provide social support and consultation to cross-functional teams across products verticals, marketing, PR etc. </span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></li> </ul> <p><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}">&nbsp;</span></p> <p><strong><span data-contrast="none">What you need to be great in this role:</span></strong><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}">&nbsp;</span></p> <ul> <li><span data-contrast="auto">A minimum of 6 as a Copywriter at / across top-level agencies, with a strong digital background. </span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></li> <li><span data-contrast="auto">Experience of working with international &amp; national brands, having delivered pan-India large-scale campaigns</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></li> <li><span data-contrast="auto">A thorough understanding of how content can play out across multiple mediums.</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></li> <li><span data-contrast="auto">Someone who can think video, content, editorial - very ideas/creative person</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></li> <li><span data-contrast="auto">Good copy hands-on experience - needs to get&nbsp;GenZ&nbsp;and Millennials     </span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></li> <li><span data-contrast="auto">Demonstrated ability to combine and translate complex material from&nbsp;different sources&nbsp;and contexts into stories and content that engage and resonate with target audiences</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></li> <li><span data-contrast="auto">Prior experience writing spots for television is&nbsp;a must. </span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></li> <li><span data-contrast="auto">An in-depth understanding of social media platforms is&nbsp;a must. </span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></li> <li><span data-contrast="auto">Confident and comfortable working in a fast-paced, changing client environment</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></li> <li><span data-contrast="auto">A passionate and inspiring writer</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></li> <li><span data-contrast="auto">Self-motivated, working with little supervision</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></li> <li><span data-contrast="auto">Collaborative team player, open minded –&nbsp;nonpolitical</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></li> <li><span data-contrast="auto">Discrete about all confidential and personal information</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></li> <li><span data-contrast="auto">Driven, proactive, helpful, and enthusiastic team player</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></li> <li><span data-contrast="auto">Passion for and inquisitive about AI and&nbsp;new technologies</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></li> <li><span data-contrast="auto">Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical</span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}">&nbsp;</span></li> </ul> <p><span data-contrast="auto">Req ID:</span><span data-ccp-props="{}"> 17330</span></p> <p class="p1"><span style="color: rgb(236, 240, 241);">#LI-SP1 #LI-Onsite</span></p><div class="content-conclusion"><p><span data-contrast="auto">Our values shape everything we do:</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">Be</span><strong><span data-contrast="auto"> Ambitious</span></strong><span data-contrast="auto"> to succeed &nbsp;</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">Be </span><strong><span data-contrast="auto">Imaginative</span></strong><span data-contrast="auto"> to push the boundaries of what’s possible &nbsp;</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">Be </span><strong><span data-contrast="auto">Inspirational</span></strong><span data-contrast="auto"> to do groundbreaking work &nbsp;</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">Be </span><strong><span data-contrast="auto">always learning and listening</span></strong><span data-contrast="auto"> to understand &nbsp;</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">Be </span><strong><span data-contrast="auto">Results-focused </span></strong><strong> </strong><span data-contrast="auto">to exceed expectations &nbsp;</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">Be </span><strong><span data-contrast="auto">actively pro-inclusive and anti-racist</span></strong><span data-contrast="auto"> across our community, clients and creations  </span>&nbsp;<br></p> <p><em><span data-contrast="auto">OLIVER,</span></em><em> </em><em><span data-contrast="auto">a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws. &nbsp;</span></em> <span data-ccp-props="{}">&nbsp;</span></p> <p><em><span data-contrast="auto"> OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.</span></em></p></div>

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