INNOCEAN INDIA
Position – Mid‑Level Strategy & Planning
Experience –
4-7 Years in Advertising Strategy & Planning
Reporting To:
Head of Strategy, collaborating closely with Creative, Account, Media, Insights, and Senior Leadership teams.
Key Focus:
Insight-Driven Strategy Leadership | Brand Narrative & Campaign Architecture | Cross-Functional Steering
About Innocean
Innocean are the biggest agency you’ve never heard of. With 31 offices and more than 3000 employees in 21 countries. We’re the fastest growing agency network in the world.
Opening doors in India in 2005 with two foundation clients; Hyundai and Kia. Since then, Innocean Worldwide India, a Global Marketing and Communication company, offers a holistic and integrated solutions to the clients under one roof. With innovation at its core, we dig deep for relevant insights to build brand values that delight consumers. Our resource base is customized to meet the specific needs of clients and ensure a high degree of efficiency.
We’re a proud and ambitious group of over 150 employees’ creatives, strategists, accounting people, technologists, analysts, and producers who work together in a flat and collaborative environment.
No wonder, some of the most respected names in Indian advertising have worked at Innocean and continue to do so.
It’s a place where talent is nurtured and recognized, so that employees have a fabulous time working here. According to a survey conducted by afaqs.com, a leading advertising and media website in India, Innocean is ranked as one of the 5 happiest agencies in India. Here, creativity and fun go hand in hand
Your Role at Innocean
As a
Mid-Level Strategy & Planning Executive
with 4–7 years of experience, you will be a strategic architect behind brand direction, campaign frameworks, and creative storytelling. Your role will span designing robust strategies, mentoring junior strategists, and being the strategic conscience across teams and channels.
Core Responsibilities
Strategic Leadership & Brand Positioning:
Lead the development of evidence-based brand strategies, guiding campaign architecture through deep consumer insight, market understanding, and cultural fluency.
Insight & Research Direction:
Oversees or designs qualitative and quantitative research initiatives—including focus groups, trend tracking, competitor benchmarking, and consumer behavior analysis—to shape strategic thinking.
Creative Brief Ideation:
Formulate brief narratives that clearly articulate brand purpose and campaign direction, motivating creative teams while aligning with overarching objectives.
Cross-Functional Strategy Enablement:
Partner closely with creative directors, account leads, media planners, and insight teams to ensure strategy-to-execution alignment and excellence across all touchpoints.
Trend Curatorship:
Continuously monitor cultural, consumer, and industry trends, translating shifts into strategic opportunities and innovations.
Campaign Performance Evaluation:
Define strategic KPIs, track campaign effectiveness, and iterate strategy based on performance data and consumer feedback.
Mentorship & Strategic Culture:
Guide junior strategists, fostering strategic craftsmanship, critical thinking, and agency-wide strategy literacy.
Who We’re Looking For
Education:
Bachelor’s degree in Marketing, Communications, Business, Psychology, Sociology, or related field.
Experience:
7–10 years in strategic planning, brand strategy, or insight roles within advertising or marketing agencies.
Key Competencies:
Strategic vision and deep curiosity about consumer and cultural dynamics.
Analytical rigor and the ability to distill complex research into insight-led strategy.
Exceptional communication skills with persuasive presentation capability.
Facility in writing compelling creative briefs and steering integrated campaigns.
Highly organized, proactive, and efficient under pressures and timelines.
Cross-functional collaborator and emerging mentor with influence across teams.
Why Innocean India Is the Place for You
At Innocean India, your strategic voice will drive campaigns that resonate and create impact. You’ll collaborate with global mentors, lead innovative brand initiatives, and thrive in a culture that values creativity, curiosity, and joy equally.
Equal Opportunity Employer
We are committed to fostering a workplace that is diverse, inclusive, and free from discrimination. All qualified applicants are welcomed, regardless of race, religion, color, national origin, gender, sexual orientation, age, marital or veteran status, or disability.
