Assistant Manager- Programming Strategy and Insights (Quantitative), Tamil

Chennai Posted 2026-01-20

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About this role

Job Summary: Quantitative Analysis of TV Viewership (Star Vijay, Vijay Super & Tamil portfolio channels). Analyze Yumi data and provide actionable insights on viewership improvement Analysis of RLD to identify sub clusters and micro trends including distribution and regional viewership patternsUtilizing BI to analyze big data - Viewership dashboards, Quantitative Research Dashboards Create quantitative AI tools for improving analysis and Movie scheduling automation. Presentations & reports for Star Vijay stakeholders (central team, finance, commercial, Production houses, internal) About the team: The team is responsible for delivering data-driven viewership insights for Star Vijay, Vijay Super, and Tamil portfolio channels. Key responsibilities include analyzing YUMI and RLD data to identify audience trends, regional patterns, and growth opportunities; leveraging BI tools to build viewership and research dashboards; developing AI-driven tools for advanced analysis and movie scheduling automation; and preparing actionable reports and presentations for internal teams, finance, commercial stakeholders, and production partners

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