Position Title
- Assistant Manager, Performance Marketing — International Business
Location
- Ahmedabad
Reporting To
- BusinessManager, International Business
About the Company:
RENEE Cosmetics is one of India‘s fastest—growing beauty brands, known for innovative products, strong digital presence, and consumer—first approach. We are looking fora highly analytical and growth-oriented Performance Marketing professional to drive international business growth across D2C channels and global marketplaces.
Role Purpose: The role will be responsible for scaling international online business through performance marketing, marketplace advertising, customer acquisition, and digital growth strategies across global markets.
Key Responsibilities:
Performance Marketing:
Plan, execute, and optimize paid campaigns across beta Ads(Facebook 6 Instagram), Google Ads, YouTube Ads, Tik Tok Ads, Snapchat Ads and Programmatic platforms
Drive customer acquisition, sales, and ROAS through data-driven campaigns.
Manage retargeting, remarketing, and funnel optimization strategies.
Marketplace Performance Marketing:
Handle marketplace advertising and growth initiatives across Amazon International, Noon, Tik Tok Shop, Nykaa Global, Walmart Marketplace, eBay, Carrefour and other regional marketplaces.
Optimize sponsored ads, keyword bidding, product ranking, and visibility.
Drive marketplace metrics such as ROAS, TACOS, Conversion Rate, Organic ranking, Share of search
Coordinate with marketplace account managers for campaign planning and visibility opportunities.
Analyse product performance and recommend assortment, pricing, and promotional strategies.
International Market Growth:
Manage digital marketing campaigns for markets including, GCC, USA, UK & Southeast Asia
Understand regional customer behavior, beauty trends, and platform preferences.
Execute localized campaigns based on market insights.
Analytics & Reporting:
Track and analyse campaign performance using GA4, Meta Business Manager, Amazon Ads Console, Google Analytics, Marketplace dashboards, Looker Studio
Prepare weekly/monthly business reports with actionable insights.
Monitor KPIs including ROAS, CAC, CTR, CPU, Conversion % 6 Marketplace sales growth
Website & Conversion Optimization:
Collaborate withD2C and creative teams for Landing page optimization, A/B testing, Funnel improvements and Product page enhancement
Improve overall customer journey and conversion rates.
Budget & Stakeholder Management
Manage digital marketing and marketplace ad budgets effectively.
Coordinate with agencies, influencers, content teams, and marketplace partners.
Support international product launches and promotional campaigns.
Desired Candidate Profile
Education: Graduate or Master‘s in Marketing, Digital Marketing, or related field preferred. Experience:
3—5 years of experience in Performance Marketing.
Strong experience in marketplace advertising and international business.
Experience in beauty, cosmetics, FMCG, fashion, or D2C brands preferred.
Technical Skills:
Hands—on expertise in: beta Ads, Google Ads, Amazon Ads, Marketplace advertising
tools, GA4, Shopify analytics & Google Tag Manager
Understanding of SEO, CRM, retention marketing, and email automation is an added
advantage.
Behavioural Skills:
Strong analytical mindset
Result—oriented and growth—focused
Strong communication and stakeholder management
Ability to work in a fast—paced environment
High ownership and execution excellence
