Assistant Manager – Performance Marketing (Meta)
Location: Mumbai
Experience: 3-7 years in Performance Marketing
Department: Digital Marketing
Role
Overview
We are looking for a performance marketer to
support and scale Meta performance marketing for Tata CLiQ. This role
is deeply execution-focused and highly operational, requiring strong hands-on
campaign management and extensive coordination across multiple internal and
external teams on a daily basis.
The ideal candidate is process-driven,
detail-oriented, and comfortable managing multiple moving parts across
platforms, creatives, partners, and reporting frameworks while driving revenue
growth.
Key
Responsibilities
Meta
Performance Marketing (Core)
Support and execute the Meta performance marketing strategy for
Tata CLiQ with a strong focus on day-to-day optimization.
Plan, launch, monitor, and optimize paid social campaigns across
Meta platforms at scale.
Ensure efficient budget utilization through daily pacing, bid
adjustments, and performance monitoring.
Track and improve key performance metrics including ROAS, CVR, CAC,
GMV, and NMV.
Video &
YouTube Affiliate Program Execution
Manage the operational execution of Video and YouTube Affiliate
programs in coordination with affiliate partners and internal teams.
Own end-to-end campaign setup including deal mapping, tracking
links, SKU enablement, and offer alignment.
Coordinate with content creators, affiliate platforms, and internal
stakeholders to ensure timely campaign launches.
Monitor performance at a creator and content level to derive
actionable insights and optimization levers.
Ensure accurate attribution, reporting hygiene, and payout
reconciliations for affiliate-led campaigns.
Additional
Performance Channels (PayU, etc)
Support scaling and optimization of additional performance-led
channels such as PayU Expand and similar commerce media solutions.
Work closely with channel partners to manage integrations, campaign
setups, budgets, and performance reporting.
Identify opportunities for incremental growth through
experimentation with new formats and placements.
Cross-Functional
Coordination
Work very closely with Creative, Category, CRM, Brand, Growth,
Tech, and Analytics teams to drive execution.
Drive creative coordination by sharing briefs, performance
feedback, and testing requirements.
Align category priorities, pricing updates, and offer changes into
live campaigns in real time.
Coordinate with analytics teams for performance dashboards, deep
dives, and post-campaign analyses.
Liaise with external agencies, platform partners (Meta,
affiliates), and vendors to ensure seamless execution.
Testing,
Optimization & Insights
Run structured A/B tests across creatives, audiences, formats, and
landing experiences.
Leverage first party and third-party data to refine targeting and
improve NMV: GMV efficiency.
Identify performance trends, diagnose issues quickly, and implement
optimizations at speed.
Prepare regular performance reports with clear insights and action
points for stakeholders.
Stakeholder
& Platform Management
Coordinate with Meta account managers and affiliate partners to
stay updated on platform changes, betas, and best practices.
Support forecasting, performance reviews, and quarterly planning
exercises.
Ensure strong operational hygiene across tagging, dashboards,
documentation, and reporting timelines.
Key
Requirements
1–4 years of hands-on experience in performance marketing,
preferably within e-commerce, retail, or D2C.
Strong executional experience on Meta Ads Manager, including
campaign setup, optimization, and reporting.
Exposure to video-led performance campaigns and/or affiliate
marketing programs is a strong plus.
Experience working with tools such as GA4, AppsFlyer/Adjust, and
platform-native dashboards.
Highly comfortable in operational roles requiring continuous
follow-ups, coordination, and multitasking.
Strong analytical mindset with the ability to translate data into
clear actions.
Excellent stakeholder management skills and ability to work in a
fast-paced, high-accountability environment.
Clear communication skills with attention to detail and process
discipline
