About the role
At
Man Matters
, we’re building India’s most trusted, science-backed men’s health and wellness brand and influencer marketing is at the heart of how we grow.
We’re looking for someone who can
balance strategy with execution and take ownership of outcomes
. You will drive influencer led growth across categories like hair, beard, health and fitness, working on real business problems, not vanity campaigns.
If you enjoy building at scale, experimenting fast, and seeing direct impact, this is for you.
What you will own
1. Execute and optimise the influencer engine
Run influencer campaigns end-to-end across key products and categories
Drive influencer led GTMs with clear briefs, timelines, and deliverables
Track and optimise budgets with a focus on performance outcomes
2. Create high quality, conversion-focused content
Identify, brief, and manage creators across Meta and YouTube
Build content that is problem-first, insight led, and conversion-focused
Continuously test new formats, creators, and hooks based on data
3. Develop your performance instinct
Track performance across creators and content types; identify what’s working and why
Support structured experimentation and help build repeatable playbooks
Contribute to building a performance first culture within the influencer function
4. Build and manage creator relationships
Scout and onboard creators across niches fitness, grooming, health, lifestyle
Build relationships with doctors, experts, and credibility-led creators
Coordinate with agencies and external partners where needed
5. Collaborate closely with other teams
Work with Brand, Category, Performance, and E-com teams on aligned campaigns
Feed creator and content insights back into briefs and product conversations
Coordinate across functions on product launches and platform priorities
What we are looking for
3 to 5 years of experience in influencer marketing
Brand side or D2C experience strongly preferred; agency experience considered if
paired with a strong execution track record
Demonstrated ability to run influencer campaigns with measurable business outcomes,
not just content output
Solid understanding of performance-led influencer content — what makes a good hook,
a strong brief, a converting script
Organised and detail-oriented — can juggle multiple campaigns and creators without
dropping the ball
Strong communicator : with creators, internal teams, and in written briefs
High ownership mindset : you move things forward without waiting to be told, and you
follow through
• Bias for action : you’d rather try, learn, and course-correct than wait for the perfect plan
What will set you apart
You’ve moved beyond just managing deliverables — you think about why a piece of
content works or doesn’t
You have a genuine instinct for creators and audiences, not just follower counts
You have started building or contributing to systems and playbooks, not just executing
campaigns
You care about data you look at performance numbers proactively, not just when
asked
You’re ready to own a category, not just a campaign
Why Man Matters
Build for a brand that stands for honest, science-backed care for modern Indian men
Real ownership — your work directly shows up in campaign performance and revenue
Work across hair, beard, health and fitness — categories where influencer marketing
has genuine business impact
A team that values quality, speed, and learning over process for its own sake
Clear growth path into a senior role for the right person.
