Job Title: AM / DM - Category
Location:
Bangalore
Experience:
4 - 5 years
Reporting To:
Business Head
Role Overview
The
AM / DM - Category
will own the end-to-end commercial strategy for Smytten’s Trials business. This role is responsible for driving category curation, pricing, and cohort-level experience design to enable sustainable growth.
Given the absence of direct market benchmarks, the role requires a high degree of ownership, independent thinking, and the ability to operate effectively in ambiguous environments.
Key Responsibilities
1. Category Curation & Assortment Strategy
Define the selection of categories, SKUs, and price tiers for trial packs on a recurring basis
Develop a clear rationale for assortment decisions based on consumer behaviour, demand signals, and commercial viability
Ensure optimal mix to balance consumer appeal and margin objectives
2. Pricing & Commercial Model Ownership
Own the pricing strategy for trial offerings, including consumer pricing and brand subsidy structures
Design and implement pricing levers across different user cohorts
Continuously evaluate and optimize pricing to improve conversion, retention, and profitability
3. Cohort Experience Design
Define the commercial experience across user cohorts, including product combinations and value propositions
Translate consumer insights into differentiated trial experiences
Drive improvements in user engagement and repeat behaviour
4. Brand Selection & Commercial Negotiation
Evaluate and select brand partners from the business development pipeline
Lead commercial discussions with brands, including pricing, participation models, and value exchange
Influence brand partners to align with Trials’ commercial objectives
5. Cross-Functional Alignment & Execution
Create and communicate a weekly curation brief for the merchandising team
Collaborate with CRM, Growth, Design, and BD teams to ensure effective execution of commercial strategy
Act as the central owner of commercial decision-making for the Trials vertical
Candidate Profile
Mandatory Requirements
4-5 years
of relevant experience
in D2C, subscription, sampling, or FMCG businesses
Demonstrated
ownership of key commercial metrics end-to-end
Proven experience in
pricing, merchandising, or assortment decisions
Ability to operate and deliver in environments with limited benchmarks or predefined playbooks
Strong analytical capability with a track record of translating consumer data into actionable decisions
Preferred Attributes
Strong commercial acumen with an understanding of margin structures and unit economics
High comfort with ambiguity and ability to take decisions with incomplete information
Deep curiosity about consumer behaviour and decision drivers
Structured thinking with the ability to form independent hypotheses
Strong stakeholder management and influencing skills
