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Agentforce Marketing (SFMC/Marketing Cloud Engagement ) - Lead / Senior Developer

at Valtech

Bengaluru, India Manager Posted 2026-04-08

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About this role

<p><span class="TextRun SCXW246265904 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW246265904 BCX0"><iframe style="display: table; margin-left: auto; margin-right: auto;" src="https://www.youtube.com/embed/-v7FHfKa70g" width="560" height="314"></iframe></span></span></p> <p><span class="TextRun SCXW246265904 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW246265904 BCX0">Why Valtech?&nbsp;</span><span class="NormalTextRun SCXW246265904 BCX0">We’re</span> <span class="NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW246265904 BCX0">the</span> <span class="NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW246265904 BCX0">experience</span><span class="NormalTextRun SCXW246265904 BCX0"> innovation company </span><span class="NormalTextRun SCXW246265904 BCX0">- </span><span class="NormalTextRun CommentStart SCXW246265904 BCX0">a</span><span class="NormalTextRun SCXW246265904 BCX0"> trusted partner</span><span class="NormalTextRun SCXW246265904 BCX0"> to the world’s most recognized brands. To our people we offer </span><span class="NormalTextRun SCXW246265904 BCX0">growth opportunities, </span><span class="NormalTextRun SCXW246265904 BCX0">a </span><span class="NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW246265904 BCX0">values</span><span class="NormalTextRun SCXW246265904 BCX0">-driven culture, </span><span class="NormalTextRun SCXW246265904 BCX0">international </span><span class="NormalTextRun SCXW246265904 BCX0">careers</span><span class="NormalTextRun SCXW246265904 BCX0"> and the chance to shape the future of experience.</span></span><span class="EOP CommentStart SCXW246265904 BCX0" data-ccp-props="{}">&nbsp;</span></p> <h3><strong><span data-contrast="auto">The opportunity</span></strong></h3> <p><span data-contrast="auto">At Valtech, you’ll find an environment designed for continuous learning, meaningful impact, and professional growth. Whether you're pioneering new digital solutions, challenging conventional thinking or building the next generation of customer experiences, your work will help transform industries.</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">We are proud of:</span><span data-ccp-props="{}">&nbsp;</span></p> <ul> <li><a href="https://www.valtech.com/work/?utm_source=greenhouse&amp;utm_medium=website&amp;utm_campaign=gl_ta_talent-acquisition_aw_ba_job_description_template&amp;utm_term=website-applicants&amp;utm_content=job-applicants_week192025" target="_blank"><span data-contrast="auto"><span data-ccp-charstyle="Hyperlink">The work we do and the innovation we drive</span></span></a><span data-ccp-props="{}">&nbsp;</span></li> <li><a href="https://www.valtech.com/career/our-values/?utm_source=greenhouse&amp;utm_medium=website&amp;utm_campaign=gl_ta_talent-acquisition_aw_ba_job_description_template&amp;utm_term=website-applicants&amp;utm_content=job-applicants_week192025" target="_blank"><span data-contrast="auto"><span data-ccp-charstyle="Hyperlink">Our values of share, care </span><span data-ccp-charstyle="Hyperlink">a</span><span data-ccp-charstyle="Hyperlink">nd dare</span></span></a><span data-ccp-props="{}">&nbsp;</span></li> <li><a href="https://www.valtech.com/valtech-as-workplace/?utm_source=greenhouse&amp;utm_medium=website&amp;utm_campaign=gl_ta_talent-acquisition_aw_ba_job_description_template&amp;utm_term=website-applicants&amp;utm_content=job-applicants_week192025" target="_blank"><span data-contrast="auto"><span data-ccp-charstyle="Hyperlink">A workplace culture that fosters creativity, diversity and autonomy</span></span></a><span data-ccp-props="{}">&nbsp;</span></li> <li><a href="https://www.valtech.com/about/offices/?utm_source=greenhouse&amp;utm_medium=website&amp;utm_campaign=gl_ta_talent-acquisition_aw_ba_job_description_template&amp;utm_term=website-applicants&amp;utm_content=job-applicants_week192025" target="_blank"><span data-contrast="auto"><span data-ccp-charstyle="Hyperlink">Our borderless, global framework, </span><span data-ccp-charstyle="Hyperlink">which enables </span><span data-ccp-charstyle="Hyperlink">seamless collaboration</span></span></a><span data-ccp-props="{}">&nbsp;</span></li> </ul> <p><span data-ccp-props="{}">&nbsp;</span></p> <h3><strong><span data-contrast="auto">The role&nbsp;</span></strong><span data-ccp-props="{}">&nbsp;</span></h3> <p>We are looking for a hands-on <strong>Agentforce Marketing Lead / Senior Developer</strong> with 6–8 years of experience in the Salesforce ecosystem to design, develop, and deliver <strong>data-driven, AI-enabled, omnichannel marketing solutions</strong>.</p> <p>This role combines strong <strong>Salesforce Marketing Cloud (SFMC) technical expertise</strong> with exposure to <strong>modern marketing architectures, Data Cloud, and emerging Agentforce capabilities</strong> along with good hands-on experience with <strong>Treasure Data.</strong></p> <p>You will thrive in this role if you are:&nbsp;</p> <ul> <li>A curious problem solver who challenges the status quo&nbsp;</li> <li>A collaborator who values teamwork and knowledge-sharing&nbsp;</li> <li>Excited by the intersection of technology, creativity and data&nbsp;</li> <li>Experienced in Agile methodologies and consulting (a plus)&nbsp;</li> </ul> <p><strong>Key Responsibilities:</strong></p> <ol> <li><strong> Marketing Cloud Solution Development (Core Focus)</strong></li> </ol> <ul> <li>Design and implement solutions using <strong>Marketing Cloud Engagement (SFMC)</strong></li> <li>Develop and manage:</li> <ul> <li>Dynamic, reusable <strong>email templates</strong></li> <li>Multi-step <strong>customer journeys</strong></li> <li>Automation workflows</li> </ul> <li>Implement personalization using:</li> <ul> <li>AMPscript</li> <li>SSJS</li> <li>SQL</li> </ul> </ul> <ol> <li><strong> Journey Orchestration &amp; Omnichannel Execution</strong></li> </ol> <ul> <li>Build journeys across:</li> <ul> <li>Email, SMS, Push, WhatsApp, Web</li> </ul> <li>Configure:</li> <ul> <li>Entry events, decision splits, engagement tracking</li> </ul> <li>Support:</li> <ul> <li>Event-driven and trigger-based campaigns</li> </ul> <li>Ensure campaigns meet business goals and maximize ROI</li> </ul> <ol> <li><strong> Data Management &amp; Segmentation</strong></li> </ol> <ul> <li>Design and manage:</li> <ul> <li>Data Extensions</li> <li>Contact Builder data models</li> </ul> <li>Perform:</li> <ul> <li>Advanced segmentation, profiling, and targeting</li> </ul> <li>Ensure high-quality data selections for CRM campaigns</li> <li>Work with relational data models and SQL-driven logic</li> </ul> <ol> <li><strong> Data Cloud &amp; Modern Data Architecture</strong></li> </ol> <ul> <li>Work with <strong>Data Cloud</strong> for:</li> <ul> <li>Audience segmentation</li> <li>Data unification</li> </ul> <li>Support integration with:</li> <ul> <li>CRM systems</li> <li>External platforms</li> </ul> <li>Exposure to CDP tools (e.g., Treasure Data is a plus)</li> </ul> <ol> <li><strong> AI &amp; Agentforce (Emerging Capability)</strong></li> </ol> <ul> <li>Contribute to <strong>AI-driven marketing use cases</strong></li> <li>Support:</li> <ul> <li>AI-assisted content generation</li> <li>Send-time optimization</li> <li>Prompt-driven workflows</li> </ul> <li>Collaborate with architects on <strong>agent-based marketing solutions</strong></li> </ul> <ol> <li><strong> Integration &amp; APIs</strong></li> </ol> <ul> <li>Implement integrations using:</li> <ul> <li>REST / SOAP APIs</li> </ul> <li>Enable seamless data exchange between:</li> <ul> <li>Marketing Cloud</li> <li>Sales / Service Cloud</li> <li>External systems</li> </ul> <li>Understand ETL pipelines and event-driven architecture</li> </ul> <ol> <li><strong> Workflow Automation &amp; Agile Delivery</strong></li> </ol> <ul> <li>Develop <strong>end-to-end marketing workflows</strong></li> <li>Participate in:</li> <ul> <li>Story refinement</li> <li>Requirements analysis</li> </ul> <li>Follow <strong>Agile methodologies</strong> for iterative delivery</li> </ul> <ol> <li><strong> Code Quality, Performance &amp; Optimization</strong></li> </ol> <ul> <li>Write efficient and scalable code (AMPscript, SSJS, SQL)</li> <li>Optimize:</li> <ul> <li>Query performance</li> <li>Automation runtimes</li> <li>Campaign execution</li> </ul> <li>Improve architecture, processes, and system performance</li> <li>Follow best practices:</li> <ul> <li>Naming conventions</li> <li>Reusability</li> <li>Error handling</li> </ul> </ul> <ol> <li><strong> Documentation &amp; Technical Excellence</strong></li> </ol> <ul> <li>Create:</li> <ul> <li>Technical designs</li> <li>Documentation</li> <li>Prototypes</li> </ul> <li>Maintain high-quality deliverables for long-term scalability</li> </ul> <ol> <li><strong> Collaboration &amp; Leadership</strong></li> </ol> <ul> <li>Work closely with:</li> <ul> <li>Architects</li> <li>Business Analysts</li> <li>Marketing stakeholders</li> </ul> <li>Engage in <strong>client-facing interactions</strong></li> <li>Take ownership of modules or tracks</li> <li>Mentor junior developers (good to have)</li> </ul> <p><strong>Required Skills &amp; Qualifications</strong></p> <p><strong>Experience:</strong></p> <ul> <li>6–8 years in Salesforce ecosystem</li> <li>3–5+ years hands-on experience in <strong>Marketing Cloud Engagement</strong></li> <li>Experience as a <strong>Tech Lead / Senior Consultant</strong> in SFMC</li> </ul> <p><strong>Core Technical Skills</strong></p> <ul> <li>Strong expertise in:</li> <ul> <li>AMPscript</li> <li>SSJS (Server-Side JavaScript)</li> <li>SQL</li> </ul> <li>Deep knowledge of:</li> <ul> <li>Journey Builder</li> <li>Automation Studio</li> <li>Data Extensions</li> </ul> </ul> <p><strong>Data &amp; Architecture</strong></p> <ul> <li>Strong understanding of:</li> <ul> <li>Data modeling</li> <li>Segmentation strategies</li> <li>Relational databases</li> </ul> <li>Experience with:</li> <ul> <li>Data architecture</li> <li>Campaign lifecycle management</li> </ul> </ul> <p><strong>Web &amp; Email Technologies</strong></p> <ul> <li>Good understanding of:</li> <ul> <li>HTML</li> <li>CSS</li> <li>XML</li> </ul> <li>Experience building responsive and dynamic email templates</li> </ul> <p><strong>Integration Skills</strong></p> <ul> <li>APIs (REST/SOAP)</li> <li>Event-driven architecture</li> <li>ETL pipelines</li> </ul> <p><strong>AI / Modern Stack (Good to Have)</strong></p> <ul> <li>Exposure to:</li> <ul> <li>Agentforce</li> <li>Einstein AI</li> <li>Data Cloud</li> </ul> <li>Interest in:</li> <ul> <li>AI-driven marketing</li> <li>Personalization at scale</li> </ul> </ul> <p>&nbsp;</p> <p><strong>Preferred Qualifications</strong></p> <ul> <li>Salesforce Certifications:</li> <ul> <li>Marketing Cloud Developer</li> <li>Marketing Cloud Consultant</li> </ul> <li>Exposure to:</li> <ul> <li>Personalization / Interaction Studio</li> <li>CDP platforms</li> </ul> </ul> <p><strong>Soft Skills:</strong></p> <ul> <li>Strong problem-solving and analytical thinking</li> <li>Excellent communication (technical &amp; non-technical)</li> <li>Customer-facing capability</li> <li>Ability to work in fast-paced environments</li> <li>Strong ownership mindset</li> <li>Adaptability and growth mindset</li> </ul> <p><strong>Preferred Industry Experience</strong></p> <ul> <li>B2C domains:</li> <ul> <li>Retail</li> <li>Luxury</li> <li>FMCG</li> </ul> </ul> <p><strong>Ideal Candidate Profile:</strong></p> <p>A modern <strong>SFMC Lead Developer transitioning into an AI-enabled Marketing Engineer</strong>, capable of combining:</p> <ul> <li>Strong SFMC execution</li> <li>Data-driven thinking</li> <li>Emerging AI &amp; Agentforce capabilities</li> </ul> <p><strong><span class="TextRun MacChromeBold SCXW105898609 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW105898609 BCX0">If you do not meet all the listed qualifications or have gaps in your experience, we still encourage you to apply. At Valtech, we recognize that talent comes in many forms, and we value diverse perspectives and a willingness to learn.</span></span><span class="EOP SCXW105898609 BCX0" data-ccp-props="{}">&nbsp;</span></strong></p> <h3><strong><span data-contrast="auto">Commitment to reaching all kinds of people</span></strong><span data-ccp-props="{}">&nbsp;</span></h3> <p><span data-contrast="auto">We design experiences that work for all kinds of people - and that starts with our own teams. At Valtech, we’re intentional about building an inclusive culture where everyone feels supported to grow, thrive and achieve their goals. No matter your background, you belong here. </span><a href="https://www.valtech.com/about/diversity-inclusion/" target="_blank"><span data-contrast="none"><span data-ccp-charstyle="Hyperlink">Explore our Diversity &amp; Inclusion site</span></span></a><span data-contrast="auto">&nbsp;to see how we’re creating a more equitable Valtech for all.</span><span data-ccp-props="{}">&nbsp;</span></p> <h3>&nbsp;</h3> <h3><strong><span data-contrast="auto">The benefits </span></strong><span data-ccp-props="{}">&nbsp;</span></h3> <p><span data-contrast="auto">This is a fulltime position based in <strong>Bngaluru</strong>.</span></p> <p><span data-contrast="auto">Beyond a competitive compensation package, we offer:</span><span data-ccp-props="{}">&nbsp;</span></p> <ul> <li><span data-contrast="auto">Flexibility, with remote and hybrid work options (country-dependent)</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Career advancement, with international mobility and professional development programs</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Learning and development, with access to cutting-edge tools, training and industry experts</span><span data-ccp-props="{}">&nbsp;</span></li> </ul> <p><span data-contrast="auto">Our benefits are tailored to each location. Your Talent Partner will provide full details during the hiring process.</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">&nbsp;</span><span data-ccp-props="{}">&nbsp;</span></p> <h3><strong><span data-contrast="auto">Your application process</span></strong></h3> <p><span data-contrast="auto">Once you apply, our Talent Acquisition team will review your application. Your CV should cover key information on relevant experiences and expertise. We do not require information such as age, gender, marital status, or a headshot in your application. We review all candidates based on skills, experience, and potential.</span></p> <p><span data-contrast="auto">⚠️ Beware of recruitment fraud!</span></p> <p><span data-contrast="auto">We are committed to inclusion and accessibility. If you need reasonable accommodations during the interview process, please either indicate it in your application or let your Talent Partner know.</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">&nbsp;</span><span data-ccp-props="{}">&nbsp;</span></p> <h3><strong><span data-contrast="auto">About Valtech</span></strong></h3> <p><span data-contrast="auto">Valtech is the experience innovation company that exists to unlock a better way to experience the world. By blending crafts, categories, and cultures, we help brands unlock new value in an increasingly digital world.</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">At the intersection of data, AI, creativity, and technology, we drive transformation for leading organizations, including L’Oréal, Mars, Audi, P&amp;G, Volkswagen Dolby, and more.</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">At Valtech, we don’t just talk about transformation. We make it happen. Our people are the heart of our success, and we foster a workplace where everyone has the support to thrive, grow and innovate.</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">Are you ready to create what’s next? Join us.</span></p>

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